Privacy Policy – Quafila
Last Updated: April 2, 2026
ITRI LLC operates the Quafila store and website at https://quafila.com/, including all related information, content, features, tools, products, and services, with the goal of providing an excellent shopping experience for our customers.
The Quafila store is powered by WordPress, which helps us provide our services to you.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or use our services, make a purchase or complete another transaction through our website, or communicate with us.
In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern matters relating to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read and understood this policy and how your information is collected, used, and disclosed as described below.
Personal Information We Collect or Process
When we use the term “Personal Information,” we mean information that identifies you or can reasonably be linked to you or another individual.
Personal Information does not include information that has been collected anonymously or de-identified in a way that cannot reasonably be used to identify or link it to an individual.
Depending on how you interact with our services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of Personal Information, including information derived from them:
- Contact Information: Such as your name, address, billing address, shipping address, phone number, and email address.
- Financial Information: Such as credit or debit card information, financial account information, transaction details, payment method, payment confirmation, and other payment-related information.
- Account Information: Such as your username, password, security questions, preferences, and settings.
- Transaction Information: Such as products you view, add to your shopping cart or wishlist, purchase, return, exchange, or cancel, as well as your previous transaction history.
- Communications with Us: Such as information you provide when contacting customer service or submitting a support request.
- Device Information: Such as information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage Information: Such as how and when you interact with our services or navigate our website.
Sources of Personal Information
We may collect your Personal Information from the following sources:
- Directly from you: When you create an account, visit or use our services, contact us, or otherwise provide us with Personal Information.
- Automatically through our services: Including from your device when you use our services or visit our website, through cookies and similar technologies.
- From service providers: When we engage them to provide certain technologies or services, or when they collect or process Personal Information on our behalf.
- From our business partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us and the services you use, we may use your Personal Information for the following purposes:
Providing, Personalizing, and Improving Our Services
We use your Personal Information to provide our services, including to:
- Process payments
- Fulfill orders
- Remember your preferences and products of interest
- Send notifications related to your account
- Process purchases, returns, exchanges, and cancellations
- Create and manage your account
- Arrange shipping and delivery
- Facilitate returns and exchanges
- Enable you to post ratings and reviews
- Provide a personalized shopping experience, such as recommending products related to your purchases
We may also use your information to improve and personalize our services based on your needs and preferences.
Marketing and Advertising
We may use your Personal Information for marketing and promotional purposes, including to:
- Send marketing and promotional communications by email, text message, or mail
- Display online advertisements for our products or services on our website or other websites
- Personalize advertisements based on products you have previously purchased, added to your shopping cart, or interacted with on our website
Security and Fraud Prevention
We use your Personal Information to:
- Verify your identity and protect your account
- Provide a secure shopping and payment experience
- Detect, investigate, and take appropriate action against fraudulent, unlawful, unsafe, harmful, or suspicious activities
- Protect public safety and maintain the security of our services
If you create an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or any other access information with anyone.
Communicating with You
We use your Personal Information to:
- Provide customer service and support
- Respond to your questions and requests
- Improve the quality of our services
- Maintain our business relationship with you
Legal Reasons
We may use your Personal Information to comply with applicable laws or respond to valid legal processes, including requests from government authorities or law enforcement agencies, or to participate in investigations, disputes, or legal proceedings. We may also use your information to enforce our Terms of Service and policies or investigate potential violations of them.
How We Share Personal Information
We may disclose your Personal Information to third parties in specific circumstances and for legitimate purposes, including:
- With WordPress, service providers, and vendors that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
- With business and marketing partners to provide marketing services and display relevant advertisements to you.
- When you request or consent to the sharing of certain information with third parties, such as information necessary to ship products or when using social media tools or signing in through third-party services.
- With our affiliates or companies within our corporate group.
- In connection with a business transaction, such as a merger, restructuring, or bankruptcy.
- To comply with legal obligations, enforce our Terms of Service and policies, or protect our rights and the rights of our users and others.
Our Relationship with WordPress
Our services are hosted and operated using WordPress, which may collect and process Personal Information related to your access to and use of our services in order to provide and improve the services.
Information you provide through our services may be transferred to WordPress and shared with third parties located in countries other than your country of residence for the purpose of providing and improving the services.
We may also use certain advanced features provided through WordPress that rely on data and information generated through your interactions with our store or other online services.
In these cases, WordPress or relevant service providers may process certain Personal Information, including requests related to the exercise of your rights concerning the use of such information.
You may review the applicable WordPress privacy policy to learn more about how Personal Information may be used and what rights may be available to you.
Third-Party Websites and Links
Our services may contain links to websites or platforms operated by third parties.
If you visit websites that we do not own or control, you should review their privacy policies, security policies, and terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such websites or for the accuracy, completeness, or reliability of the information available on them.
Information you share in public or semi-public areas, including information shared through third-party social media platforms, may be visible to other users.
The inclusion of links to external websites does not mean that we endorse their content, owners, or operators unless expressly stated within our services.
Children’s Data
Our services are not intended for children, and we do not knowingly collect Personal Information from children under the legal age of majority in their country.
If you are a parent or legal guardian and believe that a child has provided us with Personal Information, you may contact us using the contact details below to request the deletion of that information.
As of the effective date of this policy, we do not have actual knowledge that we sell or share the Personal Information of individuals under 16 years of age, as defined by applicable laws.
Data Security and Retention
We understand that no security system is completely secure or immune to all risks. Therefore, we cannot guarantee the absolute security of your information.
Information you send to us may not be secure while in transit. We recommend that you do not use insecure communication methods to send sensitive or confidential information.
The length of time we retain your Personal Information depends on several factors, including:
- The need to retain information to manage your account
- Providing our services to you
- Complying with legal obligations
- Resolving disputes
- Enforcing applicable agreements and policies
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your Personal Information.
These rights are not absolute and may apply only in specific circumstances. In some cases, we may decline your request where permitted by law.
Right to Access or Know
You may have the right to request access to the Personal Information we hold about you.
Right to Delete
You may have the right to request the deletion of Personal Information we hold about you.
Right to Correct
You may have the right to request the correction of inaccurate Personal Information we hold about you.
Right to Data Portability
You may have the right to obtain a copy of your Personal Information and request that it be transferred to a third party in certain circumstances and subject to applicable legal exceptions.
Right to Opt Out of the Sale or Sharing of Personal Information for Targeted Advertising
Depending on where you live, you may have the right to opt out of the sale or sharing of your Personal Information or the use of your information for targeted advertising purposes.
If you visit our website with the Global Privacy Control setting enabled, we may treat this signal, where required by applicable law and based on your location, as a request to opt out of certain types of data processing or sharing for targeted advertising.
Managing Communication Preferences
We may send you marketing communications. You may unsubscribe from these communications at any time by using the “Unsubscribe” link or option included in our emails.
Even after you unsubscribe, we may continue to send you non-marketing communications, such as messages related to your account or orders.
You may exercise your privacy rights through the options available within our services or by contacting us using the contact details provided below.
We may need to verify your identity before processing your request, as permitted or required by law.
We will not discriminate against you for exercising your privacy rights.
Complaints
If you have a complaint regarding how we process your Personal Information, please contact us using the contact details provided below.
Depending on where you live, you may have the right to challenge our decision or submit a complaint to the relevant data protection authority in your country.
International Data Transfers
We may transfer, store, or process your Personal Information outside the country in which you reside.
If your Personal Information is transferred outside the European Economic Area (EEA) or the United Kingdom, we may rely on legally recognized transfer mechanisms, such as the Standard Contractual Clauses issued by the European Commission or equivalent legal mechanisms approved by the relevant authorities in the United Kingdom, unless the information is transferred to a country recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons.
The updated version will be published on this website, and the “Last Updated” date will be revised. We will provide additional notice when required by applicable law.
Contact Us
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your available privacy rights, please contact us at:
Email: contact@quafila.com
We will review your request and respond as soon as possible.